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Who we are |
| Point Marketing began as marketing consultants in the late 80s, designing strategic campaigns for hi-tech clients.
Today we are a software and services company delivering innovative sales and training content via a suite of streaming media platforms that rank
among the most sophisticated technology in the domain. |
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| Our strategy |
| We help clients solve the biggest problem
in tech marketing—how does one deliver a large volume of information
in a format that engages prospects long enough to convey the whole
picture? We have found the way, using a combination of unique content,
state-of-the-art media platforms, and a host of campaign-based strategies
for delivering that content into the market. Underpinning it all is
the powerful concept of reality-based
marketing, an idea whose time has come. |
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| The role of video |
| Despite the advanced state of streaming
technology and ubiquitous broadband access in tech markets, most communications
are still delivered in text. Not only does video deliver a far bigger
informational payload, it's also far more engaging for the user. That's
why video has become our medium of choice. |
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| Our technology |
| Our innovative, reality-based content is
now delivered through a suite
of streaming media platforms which can be customized for any communication
need. Whatever the mission, these presentation environments deliver
a person-to-person experience, on demand, to any location—without
special "plug-ins" or downloads. |
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